Frequently asked questions

Quotes reflect publisher scarcity, editorial standards, and whether the brief needs original research for digital PR. A crowded consumer niche with many mid-tier sites costs less per placement than a regulated vertical with few trustworthy outlets. We share tier assumptions in the proposal so finance teams can model margins.

Yes, for defined projects such as a launch sprint or a single story package. One-off work still requires onboarding, brand safety rules, and QA. The unit price is usually higher than retainer rates because research cannot be amortized across months.

Most clients pay monthly in arrears or on a net-15 invoice in USD. MXN invoicing is available for Mexican entities when accounting requires it. Wire, card, and approved procurement portals are fine once compliance clears the vendor file.

Retainers usually bundle research, outreach, writing, and placement costs into a single monthly figure for predictability. For larger digital PR buys we can itemize media costs when your procurement policy requires a pass-through line.

New excluded domains, sudden URL changes, heavier legal review, or a shift from guest content into newsroom PR can revise scope. We pause delivery, send a change order, and only resume after written approval.

Private blog networks, expired-domain magazines with unrelated histories, sitewide footer schemes, and hacked injects are banned. We also reject thin translation farms that only exist to sell Spanish anchors.

We follow the publisher’s house rules. When a placement is compensated, we expect honest labeling and accurate rel values such as sponsored when appropriate. Hiding paid relationships is not a service we offer.

Yes. Share category blocks, competitor adjacency rules, and any political or adult adjacency constraints before outreach starts. Those rules live in the tracker so freelancers cannot improvise.

Drafts aimed at Mexican audiences are reviewed for local vocabulary, formal address, and currency or regulatory references. We avoid Spain-only forms unless the brief explicitly targets Spain.

Qualifying drops inside the replacement window are remade on a comparable publisher. If a domain later becomes spammy, we document it, stop reuse, and discuss cleanup options without rushing to disavow.

We confirm target URLs and locales, gather brand voice samples, load exclusions, align on google.com.mx as the default rank view when Mexico is the market, and approve a starter publisher shortlist before pitches go out.

You can choose light-touch QA where we publish within agreed claim limits, or a formal approval gate for regulated copy. Flagship digital PR stories almost always include a client review step.

Strategists provide preferred ranges; editors adapt them to natural Spanish sentences. Exact-match commercial anchors are capped. Branded and descriptive anchors fill the rest so the profile stays readable.

Live URLs, dates, targets, anchors, attributes, screenshots, indexation checks, and a short narrative on blockers. Agencies on white-label plans receive a rebrandable version of the same packet.

City work leans on regional publishers, local proof points, and landing pages tuned for metros such as CDMX, Guadalajara, or Monterrey. National briefs emphasize wider newsrooms and category sites. Mixed programs are common.

Not for solicitation. White-label agreements keep your brand front-facing. Direct contact happens only when you explicitly introduce us for a joint workshop or legal escalation.

Yes, with separate trackers, folders, and reporting skins. We prevent cross-client publisher collisions when two competing brands should not appear in the same editorial neighborhood.

We offer onboarding sessions covering google.com.mx versus google.com, attribute mixes, and how to explain relevance to stakeholders. Recording links stay in your workspace.

Standard revise-and-resubmit windows are documented per tier. Urgent legal changes jump the queue. Chronic brief thrash may pause the SLA until scope is restated.

Diversity caps limit how often a single site family appears across your book of business. We rotate hosts and topical categories, then show concentration stats in QBRs.

Track google.com.mx with Spanish language settings for commercial KPIs. Keep google.com as a secondary view for global brand terms. Annotate local pack presence so teams do not misread organic-only charts.

Yes. We can provide CSV exports or sheet syncs with stable column names. API pushes are available on larger retainers after a short schema review with your data team.

PR clips and guest placements are tagged separately. Reports show both counts and qualitative notes so executives see story impact without mixing it into routine delivery math.

Indexation of new URLs, referral quality, brand search lift in Mexico, and engagement on localized landing pages often move first. We surface those signals monthly so patience has evidence.

Campaign archives remain available for at least twelve months after the engagement month, longer on enterprise contracts. That history supports replacements and compliance reviews.