Defined term
Citation
A mention of a business name, address, and phone details online; also used more broadly for source attributions.
In local SEO, a citation usually means a structured mention of name, address, and phone (NAP) on directories, maps, and local publishers. Consistent citations help users and platforms verify business identity across CDMX and other cities.
In content marketing, citation can also mean sourcing: linking to data and research. Both meanings matter. Accurate NAP citations support Map Pack performance, while source citations improve editorial trust.
Audit major Mexican directories and category sites for NAP consistency. Fix duplicates after office moves. Do not build spammy citation blasts. Focus on relevant, maintained listings.
When PR stories mention your brand without a link, you still gain a citation that aids discovery. Follow up politely for a URL when appropriate.
Practical teams on our desk document examples of this concept in campaign trackers, train new hires with annotated screenshots, and revisit definitions during quarterly SEO workshops so language stays shared across strategy, outreach, and reporting.
Practical teams on our desk document examples of this concept in campaign trackers, train new hires with annotated screenshots, and revisit definitions during quarterly SEO workshops so language stays shared across strategy, outreach, and reporting.
Practical teams on our desk document examples of this concept in campaign trackers, train new hires with annotated screenshots, and revisit definitions during quarterly SEO workshops so language stays shared across strategy, outreach, and reporting.
Practical teams on our desk document examples of this concept in campaign trackers, train new hires with annotated screenshots, and revisit definitions during quarterly SEO workshops so language stays shared across strategy, outreach, and reporting.
Practical teams on our desk document examples of this concept in campaign trackers, train new hires with annotated screenshots, and revisit definitions during quarterly SEO workshops so language stays shared across strategy, outreach, and reporting.
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