Reference

SEO glossary

Shared definitions for Spanish-market acquisition teams. Jump by letter or open any term for a full explainer.

A

  • Anchor Text

    The visible, clickable text of a hyperlink that helps users and search engines understand the destination page.

C

  • Canonical

    The preferred URL version of a page, declared to consolidate signals when duplicates or variants exist.

  • ccTLD

    Country code top-level domain, such as .mx, that signals a geographic association to users and search engines.

  • Citation

    A mention of a business name, address, and phone details online; also used more broadly for source attributions.

  • Crawl Budget

    The practical amount of crawling attention a search engine allocates to a site over time.

D

  • Digital PR

    Public relations practices aimed at earning online coverage and authoritative links through newsworthy stories.

  • Disavow

    A Search Console feature that asks Google to ignore specified links when assessing a site, used cautiously after cleanup.

  • Dofollow

    A conventional label for links that pass PageRank because they lack rel attributes that withhold endorsement.

  • Domain Authority

    A Moz-developed predictive metric that estimates how likely a domain is to rank relative to others.

  • Domain Rating

    A third-party metric estimating the strength of a website's backlink profile on a logarithmic scale.

E

  • E-E-A-T

    Experience, Expertise, Authoritativeness, and Trustworthiness: quality concepts used in search rater guidance.

G

  • Guest Post

    An article contributed by an outside author and published on a host site, often including a contextual link.

H

  • Hreflang

    HTML annotations that indicate language and regional targeting for alternate URLs of similar content.

L

  • Link Equity

    Informal term for the ranking value and trust thought to flow through links to destination URLs.

  • Link Velocity

    The rate at which a site gains (or loses) referring domains and backlinks over time.

N

  • NAP

    Name, Address, Phone: the core identity fields used in local SEO consistency checks.

  • Niche Edit

    Inserting a link into an existing published article, sometimes called a link insert, rather than creating a new piece.

  • Nofollow

    A rel attribute value signaling that the publisher does not endorse the destination as a trusted editorial recommendation.

O

  • Outreach

    The process of contacting publishers, creators, or journalists to earn coverage, links, or partnerships.

P

  • PBN

    Private Blog Network: a group of sites controlled to manufacture links, typically violating search quality guidelines.

R

  • Referring Domains

    Unique websites that link to your site at least once; a core diversity metric for backlink profiles.

S

  • SERP

    Search Engine Results Page: the page of results returned for a query, including organic and feature modules.

  • Sponsored

    A rel attribute value used to mark paid or compensated links so search engines understand the commercial relationship.

T

  • Topical Authority

    The perceived depth and coherence of a site's expertise across a subject cluster, reinforced by content and citations.

  • Toxic Links

    Backlinks from manipulative, irrelevant, or harmful sources that may create risk or provide no value.

Ready to brief a Mexican outreach program?

Share your target URLs, vertical, and monthly volume. We reply with fit notes and a realistic delivery plan.

Get a quote Browse services